In my travels, as President of The Nierenberg Group, I am fortunate to meet wonderful people and hear their stories. Please read about some of the fascinating people and situations that make up my world.
Thank you for taking the time to learn about those who has made a difference in my life and work.
I look forward to learning about you!
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Best selling author, Andrea Nierenberg speaks at Universities, Fortune 500 companies, and intimate workshops about networking for success, personal and financial success.
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One of the golden rules of business has long been, "It's not what you know, but who you know."
Although this little piece of advice has significant implications for all of us, it begs the more important question: "Who don't I know, and what and who do they know that I should know?" Of course, the logical follow-up is, "Where and how do I get to know them?"
You can't always leave your home or office with the sole intent that you are going to run into someone and create a network opportunity. Staring at name tags is more likely to create a sore neck than it is an important business or social connection. That said, you should also be prepared to network when an unexpected opportunity arises. Know your own elevator speech. Always try to smile, and always be aware of what is going on around you.
The following story comes from the late Bruce Dorskind concerning an unexpected networking opportunity:
"One of my most successful connections occurred under the most unusual circumstances, and it is worth sharing because we turned an innocent question into an important opportunity and eventually into a long-term relationship.
"Back in 1980 long before I even knew what networking was one of my great passions in life was collecting rare old baseball cards. Back then, baseball card collecting was still an under-the-radar hobby and it was difficult to communicate with other collectors except at shows and most of those were limited to one's local area. For me personally, there was a great deal to learn and very few people to learn from. One of the most knowledgeable people in the world was a British collector named Sir Edward Wharton Tigar.
"Well, as fate would have it, I was doing some research in the Print Room of the Metropolitan Museum of Art and looking at some rare cards. Unexpectedly, someone asked to borrow some yellow paper and my pencil. The accent was distinguished and unmistakably British. As I turned to my new colleague I stated, 'You have an English accent. By chance do you know that distinguished British card collector, Sir Edward Wharton Tigar?'
"To my astonishment he replied, 'It is I.' And thus began a seven-year friendship (until his passing). A wonderful interchange of knowledge, a few card trades, and some lovely social evenings. As it turns out, Sir Edward was a world-class thinker and one of the most interesting people I ever met (certainly the most interesting I ever met by accident)."
*In our Nugget on the 2-2-2 strategy- I realized I need to be clearer on the objective:
As a quick review:
Attend 2 meetings of a group to see if it meets your specific wants and needs.
Meet at least 2 people at each event and exchange contact information.
Arrange 2 follow up meetings with the people you met at each event-so it really multiplies with expanding your network from your efforts, initiative and follow up. And don't limit yourself to only 2 people, it is a starting point.
Take this nugget and make it work for you in your own style and action power.
Andrea Nierenberg President of Nierenberg Consulting Group
Approach someone, and do not wait for them to approach you. The key to creating connections is conversation. The secret of conversation is to ask open-ended high-gain questions, such as "What kind of work do you do?" The quality of the information you receive depends on the quality of your questions. When you have a conversation, it may lead to a business relationship. A relationship could lead to new business. A business relationship when nurtured can and will lead to long-term continued success.
You have to meet someone new in order to welcome and create these opportunities. If nothing else, you will hone your presentation skills and that is always a major plus.
Andrea Nierenberg President of Nierenberg Consulting Group
If you live anywhere on the east coast, you experienced another one of our blizzards. After a nice meal and being warm and toasty inside, a few people emailed me some questions on what they could do to increase their referral ratio.
I came up with a quick checklist on building your referral stream and also deepening your strong relationships. Each of these 9 suggestions can stand alone. Go through, think through the statement and then start to work on your own business plan to grow your relationships. I started by putting myself in my referral sources shoes and thought how and why do I give someone a referral and what I need to know and what makes them stay on my radar screen.
Let me know your thoughts and comments and of course, stay warm!
How to Get Referrals and Deepen Relationships
1. Know why you are asking for an introduction. Make it easy for your source to introduce you-give them as much information as they need and remember they are going out on a limb for you.
2. Make sure the trust is there. Be sure to get an introduction from someone who truly knows you and your work- and has been a client.
3. Be as specific as possible. Tell your referral source exactly the type of person you would like to work with-- don't make them do the work.
4. Ask your referral source to reach out to their contact first. Whether it is an email, text or a call, help that person introduce you the way you would like and be sure they are comfortable doing so.
5. Only follow up after they give you the green light. Ask your contact in their preferred method of communication if they were able to connect with their referral and if ok for you to reach out.
6. Say Thank You immediately and in a special way. When your client/friend goes out of their way to help you and does it, show your appreciation ASAP.Send a note, even a small token of a gift. It is a great reminder that you will also be on their radar screen.
7. Follow up with your Referral. You are armed with a great vote of confidence from someone they know. You now have an endorsement and an advocate.That is powerful -so follow up wisely.
8. You can't say thank you too much. After you've followed up, be sure to thank your referral source again in their preferred method of communication and give them a brief status report.
9. Continue the process. Whether you make a sale or begin to generate a new relationship, send your referral source another thank you. You will be remembered and other referrals will come your way.
SOUL SURVIVAL: NEWLY LAUNCHED DESIGN COMFORT SHOES MERGES COMFORT AND STYLE WITH A WELL HEELED COLLECTION
BOCA RATON, FLORIDA (January 13, 2014) – Design Comfort Shoes (www.designcomfortshoes.com) has launched their on-line retail website with a collection of classic spring styles available now for purchase with delivery by April 2014.
Design Comfort Shoes is offering a 10% discount on all pre-orders placed before January 31, 2014.
“With the world focused on everything high-tech, why couldn’t engineers develop a comfort technology for a high heeled shoe?”asked Ilene Greenberg, president & CEO, who created these designs after her personal exhaustive search to find a pair of comfortable yet stylish high-heels.
Design Comfort Shoes’ patent pending, German engineered technology and European styling revolutionize the women’s high heel shoe industry, balancing comfort and style while reducing impact and stress to the foot. Unique design elements include:
Sole Technology – The unique materials in this patent-pending technology puts a bounce in every step.
Toe Bed & Comfort Stretch Material – Design Comfort Shoes are cut to accommodate the natural fit of women’s feet, preventing many potential foot issues associated with years of only having designer shoes available that favor style over comfort. This patent-pending comfort stretch material expands as needed for women with challenging problems such as bunions.
Footbed – Design Comfort Shoes footbed, with 5 mm of material, cushions the foot from toe to heel.
Slip Resistant Rubber Outer Sole – A slip-resistant outer sole is a constant on all shoe designs helping to create a safer walking experience.
The spring collection includes three styles in nine colors and genuine leather finishes with prices ranging from $225-250 per pair.
I recently had coffee with Ingrid Steffensen, author of 'Fast Girl' which is the quirky real-life chronicle of her journey of self-discovery and liberation through the unlikeliest of means: racecar driving. The book is a life-affirming exploration of pushing oneself way beyond the comfort zone in the often sweaty, noisy, and testosterone-tinged ambience the racetrack. The subject is not primarily about cars and driving, but how the tackling of a scary new set of skills changed one woman’s whole perspective on life. It is a story of the transformative power of exposing and overcoming self-imposed psychological boundaries.
Here's how Ingrid describes 'Fast Girl':
Life Lessons at 130 Miles per Hour
I was a frustrated academic and a suburban New Jersey wife and mother when I encountered race car driving. I didn’t even particularly like cars. Nothing in my life could have prepared me for what I discovered about myself once I went out there! The lessons I learned there inspired me to write Fast Girl. It’s not about the cars—it’s about the journey.
Five Things I Learned at the Racetrack
You are never too old to learn something new: Clichéd, but so true. I was 41 the day I first drove out onto the racetrack. They say the brain, like your muscles, needs to be exercised to keep it strong. The acquisition of an entirely new skill set was both a pleasure and a challenge that reinvigorated my intellect and my love of learning—and my whole life! You don’t have to drive racecars to learn something new—it can be square-dancing, Mandarin, or Krav Maga—as long as it challenges you in new ways.
Dare to venture outside your comfort zone: I was terrified nearly out of my mind before I settled behind the wheel, and after five years I’m still a bundle of nerves before every driving event. Embracing the fear and doing it anyway can be an enormous source of pride and strength. I have a friend who was afraid of the water—and now she is a certified master scuba diver. Do something that scares you! You’re stronger and braver than you think you are.
YOU are an extraordinary machine: Do we really only use 10% of our brain’s capacity on a regular basis? Whether or not this is true, what I learned at the racetrack is that you (and your car) have deep reserves of power and performance that you ordinarily don’t use. Test them out, and surprise yourself!
Live life at the limits: High-performance driving is all about pushing your vehicle as close to its physical limits as possible. It is both scary and thrilling to approach your limits—but you don’t know what those limits are if you don’t seek them out. If you push yourself to test those limits in a controlled way, you will find a lot of life’s other challenges far less intimidating. I would never have had the courage to write this book, find an agent, and publish and market my work, before I realized I have more in me than I thought I did.
Take the wheel, own the aggression: Maybe you’re the self-confident go-getter who doesn’t need to be told this: but I sure did! Raised to be polite and a “good girl,” I struggled at first with the overt aggression at the racetrack. At the racetrack, it’s all about who is the fastest, who is the most skilled. Men don’t ever apologize for overtaking—why should I?
The book is a fast read - it is great and filled with motivation and inspiration.